Licia Noya
Psychologist
Licia Noya
Licia Noya offers psychological assistance for children, teenagers and adults. She is specialized in cognitive behavioral therapy and helps her patients in acceptance matters and to build tenacity.
Brand Features
To design the visual identity of Licia Noya, elements were used to convey the feelings and emotions that the brand wanted to communicate.
The Caregiver
The archetype that embraces all the characteristics of the brand is the archetype of the Caregiver, known for his benevolence and for wanting to help others.
The Lotus Flower
The lotus flower is a very widespread symbol, because it is a flower that springs from the mud and emerges in the light, it carries in East Asia the meaning of rebirth. We are a family owned and operated business.
The Butterfly
The butterfly carries the symbolism of metamorphosis. In nature, metamorphosis occurs through a relatively rapid and intense change in shape, structure and habits that occurs during the life cycle of certain animals.
The Symbol Construction
The combination of the butterfly and the lotus flower resulted in the final elaboration of the brand symbol. Together they bring the resilience of rebirth and the determination of evolution.
Logo Typography
To convey welcoming and professionalism, it was necessary to use a rounded and symmetrical letter. With uppercase and lowercase letters the brand is less imposing and closer to the patient
Logotype
The result of combining the symbol with the brand name forms a balanced and delicate composition.
Colour Palette
The color purple is the psychologist’s favorite color. The light and dark blue tones were chosen to give contrast and maintain the professionalism and tranquility that the professional wanted to transmit.
Typography
The same font used in the logo brings its delicacy and smoothness to compose the identity of all the brand’s graphic texts.
